Mystery Diners

Awhile ago there was an article about mystery diners written from the viewpoint of actually hiring and paying them. Problem is, quite often when you need a mystery diner, you can’t pay them–that’s why you need them! This article details how you can get the benefits of mystery diners without paying them. I think all restaurants need mystery diners. You may think you know how your restaurant functions and how your customers experience it, but you really don’t. Too often your guests won’t tell you if they’re unhappy, they just won’t come back.

As a publicist I act something like a mystery diner except the staff knows me, of course. But even then it’s amazing how often mistakes crop up. Sitting at one table I can sometimes see something going wrong at another and tell the owner in time to rectify it.

See http://www.restaurantreport.com/departments/biz_mysterydiner.html