Dunkin’ Donuts gets Feedback from Facebook Fans

http://www.emarketer.com/Article.aspx?id=1006931

Mr. Tryder: What stands out is that customers are interested in engaging directly with the brand in a relevant and honest way.

We got a lot of great feedback in the conversations about the DDSMART menu items—and customers liked the fact that Stan was there answering questions.

Quite honestly, that’s not a big “Aha!” I mean, every brand wants to establish as close a relationship to its fans as it can—the question has always been how do you do that cost-effectively, in a meaningful way that doesn’t just look like more advertising?

This proved that we could do that.