Dunkin’ Donuts gets Feedback from Facebook Fans

http://www.emarketer.com/Article.aspx?id=1006931

Mr. Tryder: What stands out is that customers are interested in engaging directly with the brand in a relevant and honest way.

We got a lot of great feedback in the conversations about the DDSMART menu items—and customers liked the fact that Stan was there answering questions.

Quite honestly, that’s not a big “Aha!” I mean, every brand wants to establish as close a relationship to its fans as it can—the question has always been how do you do that cost-effectively, in a meaningful way that doesn’t just look like more advertising?

This proved that we could do that.

No Yelpers’ Says One Local Cafe

\\  The story can be found here  //
http://www.google.com/search?hl=en&q=no+yelpers&aq=f&oq=

Businesses shop for feedback

Diners’ feedback feeds his cooking creativity

What is the best cooking tip you can offer to home cooks? Be patient. Let the food cook. For example, meat needs a few minutes to sear in order to caramelize and lock in the juices before flipping.

What is the secret to your success? I have a passion for what I do and I enjoy meeting the diners and getting their feedback; it propels me to expand and be creative. I try to listen and respond to customer wants and needs.

http://www.dailyherald.com/story/?id=100097

Social networking sites for restaurants

http://www.nrn.com/landingPage.aspx?coll_id=632&menu_id=1408&globalMenuTab=-1

Restaurant Video Feedback

http://www.washingtonian.com/blogs/bestbites/feedback/index.html

Yelp’s servings could use a dash of candor

But is Yelp also a shakedown racket for merchants? Some restaurant owners say the San Francisco company is unusually aggressive in trying to get businesses to pay hundreds of dollars in monthly “sponsorship” fees to improve their ranking in search results and to move their most positive review to the top of the page.

They also say paying Yelp is often the only way to counter negative reviews posted by rival eateries — a common digital-era practice, business owners say, in the highly competitive restaurant industry.

“We felt like we had no choice,” Jamie Inzunza, owner of Mamma’s Brick Oven Pizza in South Pasadena, said of the $350 she pays Yelp every month. “We decided that we had to spend all this money to protect ourselves once the bad reviews started appearing.”

http://www.rimag.com/articleXML/LN924908269.html?nid=3458&rid=289885021

a whopping 77 percent of e-mails containing customer feedback are ignored.

While many customers are vocal about technology they like and don’t like by posting their thoughts on the Web, it seems vendors aren’t really paying attention. At least that is the evidence from a new study by the Chief Marketing Officer Council, an organization that caters to marketing executives.

The study, based on a survey of senior marketing professionals, found that only 16 percent of participants monitor online message boards and social Web sites to collect feedback from customers.

If you don’t think that’s bad enough, consider this: The study also found that only 23 percent of participants track or measure customer feedback e-mails.

Take a moment to process that. What it means is that a whopping 77 percent of e-mails containing customer feedback are ignored.
Real whole article
http://www.channelinsider.com/c/a/Commentary/Listen-Up-Dont-Ignore-Customers/