The restaurateur confessed to posting the reviews, his rational pointing to stimulating custom, however with any reactive strategy it requires a degree of foresight – and I am not sure he really thought through the wider ramification of posting these “inaccurate” reviews.
Firstly, a warning must be expressed. For example, if someone finds your restaurant or hotel via a positive (fake) review and they have a bad experience, there is a chance that they will post a true review to assist fellow users and generally have a rant. The initial seeding of this true review has the potential to lead to an onslaught of further reviews from other visitors who might not have otherwise posted. Don’t forget the saying “people don’t lead… they follow”.
But how can you manage your reviews and ultimately what your customers are saying about you? Well first and foremost, address the problem(s)!
http://www.articlecity.com/articles/computers_and_internet/article_4129.shtml
