Take opportunities to talk to customers and ask them how your customer service is, advises Michael Crom, executive vice president for Dale Carnegie Training in Hauppauge.
“The most effective way to make certain that you’re offering satisfactory customary service is by ensuring that customers always have the opportunity to provide honest, anonymous feedback,” he says. “The key here is to allow feedback to be given at any point, not just through polling or questionnaires distributed at times dictated by the company itself.”
Highly visible customer service telephone numbers, mail-in or drop-box survey cards and feedback forms on your Web site are all good options, notes Crom.
