Restaurant owners have a new item on their to-do menu: Come up with a Yelp strategy.
Four-year-old Yelp is a San Francisco-based online community that’s become a budding force in the restaurant industry, and one that is not without controversy.
Using the forum, registered “Yelpers” can critique or kvetch about anything from taco trucks to gas stations, pedicurists to podiatrists, and the more strongly worded, the better. The site boasts 11 million unique visitors a month, a number that is up about 40 percent this year.
Restaurants are one of the site’s most robust categories: More than 4,000 San Francisco restaurants have been reviewed, some hundreds of times.
http://www.bizjournals.com/sanfrancisco/stories/2008/06/30/story1.html?b=1214798400%5E1660726#1
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