Doesn’t it make sense that customers who are truly real and have taken the steps to actually submit feedback about a business would want share their identities with the business? The business could then reach out to them and resolve any dispute that may exist. Authenticated reviews also can help prevent fake and biased reviews, as well as malicious comments by Competitors.
http://www.crmbuyer.com/story/Separating-Critics-From-Charlatans-on-Web-20-60588.html
